Marketing Manager Home

Our Company

Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

Not only are we growing, but we are also investing in the growth, refinement and deployment of our brand within the Home market. With this comes an opportunity to join the UK marketing team as we continue the journey of growing our brand.

We are seeking a results-driven, creative Marketing Manager who will support in localising and executing a globally defined strategy for the Home segment. This role is the perfect combination between strategy, ideas and execution.

While the overall brand strategy is established at our HQ, you will work with UK Marketing Director who responsible for adapting it to the local market, using data insights to ensure maximum effectiveness. You will lead our Home segment, ensuring that all marketing initiatives align with and support our sales objectives. From managing integrated campaigns to overseeing communications across digital, social, and traditional platforms, you will spearhead brand growth and market success in the country for your area of responsibility.

To be successful in the role you will need to reside within reach of Technogym London and be available for travel to our UK headquarters in Bracknell, Berkshire (3 to 4 times per month).

Your Impact

What you will do:

• Lead the HOME go-to-market strategy and brand awareness activity in line with the HQ strategy, considering industry evolution and corporate strategy; use market insights and data analytics to adapt, optimise, and refine tactics to address specific local consumer and commercial needs.
• Work alongside Sales leadership to align on revenue targets, designing integrated marketing plans that effectively drive leads, orders, and sales for the segment.
• Develop and deliver the marketing plan with the correct mix of campaigns, initiatives, and events to achieve targets for brand awareness, leads, revenues, margins, and profitability.
• Manage and clearly measure marketing investments and allocate financial resources among business-building activities to generate profitable growth, collaborating with the Sales team on product business cases.
• Ensure effective local market launches by combining marketing activities and creating partnerships with key industry influencers, following HQ Marketing guidelines.
• Maximise performance, defining and implementing Technogym's brand identity and coordinating online/offline campaigns through social channels, PR, and press office.
• The go-to-person central point for all home marketing activities (PR / Events / Advertising / Affiliate / Partnerships / Ambassadors / Digital)
• Support, identify, establish and grow partnerships that align with the brand's values and resonate with Technogym consumers (brands, prescribers, influencers)
• Plan, execute and manage the PR agency with idea, activities and outputs against set coverage KPI’s
• Develop ideas and strategies to build strong consumer relationships and encourage brand loyalty (VIP events, hospitality, Technogym Village visits)
• Develop, deploy and measure publisher activity focused on in-target publications and print and digital strategy
• Track and measure the effectiveness of marketing campaigns using relevant metrics and key performance indicators and generate regular reports on campaign performance and provide insights for continuous improvement.

About You

Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical. You are an engaging and highly motivated people manager, with a high degree of empathy.

What you should bring:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is preferable
• 7 years+ in consumer marketing, brand management, or related roles – experience in developing partnerships, relationship & agency management
• Strong project management skills with the ability to manage multiple campaigns and stakeholder simultaneously is required to be successful in this role
• Experience within premium brands and an intrinsic understanding of premium/luxury
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Creative thinker with the ability to generate innovative marketing ideas, but focused on execution and action
• Proficiency in marketing tools and platforms, including analytics and social media management tools. (Salesforce, Google Analytics)
• Familiarity with current consumer marketing trends
• Brand orientation
• Results-driven, hands-on operator
• A passion for sport/fitness/wellness

Technogym is an Equal Opportunities Employer

We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true