Marketing Manager

Our Company

Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

We are looking for a results-driven, creative Marketing Manager, who will be responsible for ensuring the successful delivery of all integrated campaigns and marketing initiatives for the Hospitality and Residential segment. In this role, you will be responsible for ensuring the successful delivery of all integrated campaigns and marketing initiatives for the US market. You will leverage your expertise in brad marketing to ensure consistency and impact for both consumers and operatiors. Additionally, you will manage all communication efforts, crafting compelling content across digital platforms, social media, and traditional media to engage our target audience and enhance brand visibility. This position reports to the VP of Marketing and works on-site at our Jersey City offices. 

Your Impact

• Define the marketing strategy and brand positioning in the region, considering undustry evolution and corporate strategy
• Oversee Trade Marketing activities to ensure brand consistency and results, managing market insights acquisition and segmenting the markey
• Develop the makreting plan with the correct mix of campaigns, initiatives, and events to achieve targets for brand awareness, leads, revenues, margins, and profitability
• Direct the deployment of sell-in and sell-out tools (events, mailings, web marketing) to generate awareness, leads, orders, and sales in line with sales segment strategies
• Implement digital marketing and e-commerce plans to support new product launches, market solutions, and service launches, increasing traffic, leads, and sales
• Monitor ROI of marketing investments through pre- and post-analysis of results, ensuring consistency across the product marketing mix: Pricing, Product, Promotion and Distribution
• Ensure effective local market launches by combining marketing activities and creating partnerships with key industry influencers, following HQ Marketing guidelines
• Utilize CRM for clean and up-to-date market data to improve sales force productivity and ensure quality layout and project design in line with corporate standards

About You

What you should bring:

• 6+ years’ experience in similar role and in fast-paced multinational environments
• Bachelor's degree in Marketing strongly preferred
• Ability to think and act strategically and drive the organization toward strategy execution
• Experience in brand positioning and identity development
• Expertise in digital marketing strategies, lead generation techniques, and project management
• Excellent communication & presentation skills
• Proficiency in market analysis, customer insights acquisition, and interpreting data and metrics to inform strategies
• Experience collaborating with product, sales, and other departments to achieve business objectives
• Ability to work on-site 5 days a week 

What We Offer:

• Salary $105,000 - $115,000 commensurate with experience
• Comprehensive medical, dental, and vision insurance - effective first day of employment
• 401k with company match
• PTO - vacation, holidays, and sick time
• On-site gym

Technogym is an Equal Opportunities Employer

We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true