Digital Product Marketing Specialist


Cesena, FC, IT

Function/Branch:  Product Management
Type of contract:  Permanent Employee

Our Company

Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees at 14 branches, expanding to more than 100 countries and has been selected as Official Supplier to 8 editions of the Olympic Games - from Sydney 2000 to Paris 2024.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!

Your Role

We are looking for a passionate Digital Product Marketing Specialist who will drive the Technogym App product evolution by maximizing the customer journey and user experience for end-users and professional users, in line with the Technogym process, starting from company guidelines and liaising with PMs, Network Sales Specialists and all other actors in the development process.

Your Impact

  • LISTEN TO THE MARKET & COLLECT INPUT – Interview and collect requests and feedback from customers using the product in real contexts; analyze competitors; structure requests from all internal actors of the development process
  • LEAD MULTIDISCIPLINARY TEAM TO A PRODUCT CONCEPT – Coordinate the internal departments and external competencies which contribute to the creation of new products concepts; verify the perceived value of the proposed product concept on customers
  • PRODUCT SPECS and ROADMAP for INCREMENTAL DEVELOPMENT – define the main behavior of the product and the evolution of feature development that allows early deployment and collection of feedback from real users in the field while maximizing the profit for the company.
  • PRODUCT ECONOMICS – Based on the roadmap and the input collected from the market and internally (e.g. sales team), define the pricing and the expected volumes of sales
  • COORDINATE PRODUCT DEVELOPMENT – Ensure that all specifications and materials needed for the development are produced by the different areas in time for the product development; evaluate and decide trade-offs on product specs during the development phase. Ensure compliance with development time and costs
  • PRODUCT LAUNCH & INCREMENTAL COMMUNICATION – Define the product launch plan and coordinate its execution with the communication, marketing, and other departments; on regular basis prepare the most effective communication material to present the new incremental features to the sales team and customers

About You

  • Masters Degree in Marketing Management, Digital Marketing, Economics & Business Administration
  • At least 2 years’ experience in project management
  • At least 2 years’ experience in computers, including in-depth internet knowledge and working proficiency in Word, Excel, Power Point, Internet and database applications
  • At least 2 years’ experience building & maintaining strong, working relationships
  • At least 1 years of presentation experience
  • 10% Travel Annually
  • Fluency in English

Technogym is an Equal Opportunities Employer

Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!