Community Manager Strength
Cesena, FC, IT
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
The Community Manager will be responsible for building, nurturing, and engaging a diverse community of stakeholders, including customers, partners, influencers, and other relevant audiences. This role goes beyond managing social media channels to encompass all aspects of community engagement, both online and offline. The ideal candidate will be passionate about fostering connections, promoting brand values, and driving community growth through strategic initiatives
Your Impact
1. Community Engagement and Management:
• Develop and execute a comprehensive community engagement strategy to cultivate a thriving and active community.
• Monitor and respond to community interactions across multiple platforms, including forums, blogs, websites, email, and in-person events.
• Identify and engage with key influencers, advocates, and potential ambassadors to expand the community reach.
2. Content Development and Distribution:
• Create and curate engaging content tailored to different community segments, including articles, newsletters, webinars, podcasts, and live events.
• Collaborate with content, product, and marketing teams to ensure consistent messaging and brand alignment across all channels.
• Manage community-related editorial calendars and content pipelines.
3. Event Planning and Coordination:
• Plan, organize, and host both online and offline events, such as webinars, workshops, meetups, and conferences, to foster community engagement.
• Partner with cross-functional teams to support product launches, community-driven initiatives, and brand campaigns.
4. Data Analysis and Reporting:
• Monitor community metrics and KPIs, including engagement rates, community growth, satisfaction, and retention.
• Prepare regular reports to track the effectiveness of community initiatives, identify trends, and recommend improvements.
• Utilize data and insights to enhance community engagement strategies and optimize efforts.
5. Relationship Building:
• Develop and maintain strong relationships with key community stakeholders, including customers, influencers, partners, and advocates.
• Act as a liaison between the community and internal teams, providing feedback and insights to improve products, services, and customer experience.
About You
- BS in Communications, Marketing, Business, New Media or Public Relations preferred
- Previous experience in the fitness industry and/or luxury/tech/sport consumer brands
- Excellent communication presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent knowledge of Social Media and new platforms trends
- Content creation expertise will be a plus
- Intermediate knowledge of social media KPIs
- English fluency (minimum level C1 CEFR)
Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!